Competitors stealing your customers by 'Touching' them in the right places?
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 Hothouse's creative director Marshall Flanagan checks out the audio on the latest dreamstreams shoot at Stepney Studios |
 A still from the soon to be released drama filled learning video; Responsible Service of Alcohol. Drunk aka. David Machen about to be ejected by barman Michael Richards To order a copy click here |
 The march of mobile devices continues, internet traffic set to overtake desktops by 2014 (source: Microsoft). Easy way for mobiles to find your site, a QR code |
The video revolution sweeping the globe, now reaches to all areas of customer engagement.
Typically five touch points are needed to fully engage and generate the desired customer / client action
Touch points are where your brand or service interacts with prospects. From 'word of mouth', traditional terrestrial media, print and webmedia to the tight curls of social media; Facebook, Google+. MySpace and Youtube
However, the revolution is accelerating though the song remains the same, how to overcome competing offerings shouting 'Me Too'....
Mobile devices, IPADS, Tablets, Smartphones are rapidly emerging as the most popular way to access the internet. According to Microsoft by 2104 "mobile internet usage will overtake desktop usage"
"Over 200+ million views of Youtube videos on mobile devices each day"
"Over 1 billion mobile internet devices, with Americans spending 2.7 hours on average each day socializing using their mobile device, 91% of mobile use it to socialize". Source:Microsoft
"The traditional sales funnel is dead; the narrative needs to be cross platform engaging prospects via multiple touch points across both the traditional and social media worlds" Source: Marketingprofessionals
"In Australia mobile wireless subscriber numbers increased by 49% in the 12 months to December 2010". Source: Australian Communications and Media Authority
"Advertisers must refine marketing plans so that they reflect new video viewing behaviour, while getting creative about targeting users who are time-shifting and dividing their attention among platforms". Source: McKinsey Quarterly
So how can you be part of this revolution and safeguard your audience?
Delivery
is one thing, however the success of content is to engage and produce behaviours
that drive ROI
dreamstreams.tv is a digital media creative agency. We specialize in the production of engaging video content suitable for digital media platforms. From Smartphones, Tablets to terrestrial and Satellite channels our content has been viewed upon them all
Whilst we have a focus on informational products we also produce corporate, event and social media content including the application of web broadcasting technology
We scale our productions depending upon client requirements from modest value based to larger multi-set and studio productions. Our people include; marketers, social media analysts, creative directors, graphics artists, webmasters, geeks, broadcast camera and sound professionals, script and copywriters
To stop your competitors running off with your prospects and clients, contact dreamstreams.tv for a friendly chat and become part of the revolution before it is too late!
